The platform is rolling out a new feature that permits them to cut down on the amount of artificial intelligence-produced videos appearing in their streams. This step comes as the platform revealed that it now features more than 1 bn AI videos.
Testing and Rollout
This change is being tested over the next few weeks before a widespread launch. This development coincides with a increase in AI content, spurred by emerging content generation software.
The Broader AI Trend
Studies have shown that almost one in 10 of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A significant portion of this content is deemed “AI slop”, a label for poor-quality, mass-produced content that is frequently illogical or bizarre.
Based on user feedback that many people enjoy content produced via AI tools, ranging from computer-generated images to science explainers, and we intend to give people the ability to increase or decrease of that, according to their own choices,” commented a company executive.
Scale of AI Content
The platform announced that there are now 1.3 billion videos on its service labeled as AI-generated. In total, more than 100 million media items are added to the platform daily, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Users will be capable of reduce or increase the level of artificial media they see by opening the content preference setting in the platform and picking the AI content topic. Other topics that currently be controlled under the setting include news, style, beauty, and movement.
AI Disclosure Rules
Its guidelines mandate creators to tag convincing artificially created content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any realistic AI video that is not labeled can be deleted under its terms of service.
Furthermore, the service will henceforth add an artificially created watermark to content created with its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This step is designed to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a $2 million awareness program for experts and groups to develop informative material about using AI responsibly. This project will assist educational bodies dedicated to training computer science.
Platform Protection
TikTok has supported its safety measures, amid discussion over proposals to lay off a large number of content moderators in Britain. It is planning to eliminate 439 jobs in its user protection department in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead stated that people-led review would still have a role, but AI can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by staff. TikTok stated a notable drop in explicit and harmful content handled by safety staff over the past year due to reliance on its machine learning processes.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a extensive automated help is making a difference process content quickly.”
